SORRIE X ITGWO – Print design, graphic design, art-direction & concept development


After a very nice collaboration with Into the Great Wide Open in 2016, Noortje and HENK team up for the festival once more! Our shared love for graphic shapes, playful design and handmade products made us so enthusiastic that we decided to make it a more permanent collaboration. Our new fashion label Sorrie was born!

Sorrie is launched during this edition of Into the Great Wide Open! At Sorrie we believe ‘Twinning is Winning!’ This is why also this year we add Coordinates to the festival merchandise. This year Sorrie came up with a set for both man and woman. The comfortable design is easy to move around in and will keep you warm and cosy! The print design exists of symbols that represent Vlieland during the festival.

Sorrie likes to do things a little bit different. We make what we want, when we feel like it. Sorrie works in small quantities and makes every item by hand. All fabrics are printed ourselves. We laugh a lot and make mistakes. This results in original unique clothing for original unique people. We are not perfect but we think you’ll look perfect in it!

These garments are made from a jogging melange of 80% cotton, 20% Polyester. Machine wash cold with like colours. Max 30 degrees. Hang out to dry. Ironing is possible on low temperature.

The seams of this item can raffle when worn or washed. This is totally normal. It’s possible to cut off these raffles if you might not like them.

Because of the hand made process a limited edition of different sizes will be available at the festival shop. There will be woman S, M and L and man M, L and XL. Hurry to the merchandise tent because sold out it sold out: Sorrie!

Photography  Noortje Knulst

Further Projects